Board of Trustees, Count Us In

Count Us In believes in the power of all of us—individually and together—to reshape the story of how we live in the world. Our focus is to normalize climate and nature-positive action by inspiring people through the cultural expressions they already follow and love.

To do so, our groundbreaking, collaborative campaigns engage people by meeting them where they are: whether through film (on Netflix), music (on Spotify) or on the pitch (through football culture).

We have already inspired millions of people to take climate and nature-positive action. We work with behavioral, climate and nature experts to put research into practice, co-delivering innovative campaigns and insights alongside culture-making organizations, brands and communities.

Our mission in this critical decade is to inspire non-activist audiences to take practical everyday steps that when aggregated, will make a significant impact in reducing carbon pollution and challenge leaders to act boldly to deliver global systems change.

We believe that success will only come when the mainstream of society is fully engaged.

From 2026 onwards, Count Us In has a strategic focus on the power of football culture to engage new audiences

Want to learn more about Count Us In, have a look here! I particularly love the activation the team did, of the Netflix film “Don’t Look Up!” and the project “Sounds Right” (earn cash for nature NGOs by listening to Spotify!).